Tags: australian newspaper

4 Aug 2007, Comments Off on Ad Nauseam: Federal Government’s IR ads

Ad Nauseam: Federal Government’s IR ads

Author: Helen

Govt’s IR ad blitz backfiring.” Excellent!

The Howard government’s latest advertising blitz is reportedly reinforcing fears surrounding its Work Choices reforms rather than dispelling them.
…”(It is) educating the public as to the negative realities of the new IR laws rather than myth-busting,” Essential Research has told The Weekend Australian newspaper.

I could have told them that. Actually, I’ve only noticed the one covering young peoples’ working conditions; maybe my TV habits aren’t as disastrous as I thought, or I just take notice because Girlchild is due to hit the part-time workforce at any second now.

This one goes something like (paraphrasing) You think an employer can hire your teenager for a miserable wage, but it’s not true, because the parent is required to co-sign his contract! …or witness it, or something– sorry, can’t find the text or a YouTube, and the Government’s website is unhelpful as well. It doesn’t mention parents other than in relation to their children being in training schemes.

Even the most politically apathetic parent could see the gap there and drive their truck through it. Sure, you can refuse to co-sign your kid’s contract unless the employer offers a higher rate, or better conditions, or whatever. Then the employer will say “Kthxbye: NEXT!”

Let’s not get too gleeful: we’re paying for the campaign, after all. Tim Dunlop and others have more on why this ad campaign should be pulled.
 
 
 
Crossposted at Road to Surfdom